Today, web marketing for companies in the dental sector is no longer an option but a necessity. Web marketing means implementing a series of digital actions and strategies capable of enhancing your image and favouring the acquisition of new potential customers
Dental Company
Web Marketing Ready or Not: if customers do not find you on the Web, they will go to a competitor.
WEB MARKETING SERVICES FOR DENTAL CORPORATES
MARKETING STRATEGIES FOR THE DENTAL BUSINESS: THE VALUE SCALE
What is a value scale for a dental company? It’s the set of marketing actions and strategies implemented to offer a service or product to the end customer. It’s very useful to visually “map” the proposed offer and to create ad hoc marketing funnels for each type of customer, maximising profits. It’s the guideline for organising marketing strategies for your dental company.
DENTAL SOCIAL MEDIA MARKETING IN 5 QUICK STEPS
Dental Social Media Marketing refers to the strategic use of social media to increase one’s brand awareness and brand reputation in the dental sector. Its management is tricky because it requires a different approach from the daily use of social networks
Here are the 5 steps to find the ideal combination for your Dental Social Media Marketing strategy.
Creating a digital passport to have a widespread presence on social networks
Identify the most important social media for your core business and focus on these
Identifying the tone of voice that reflects the brand personality
Creating content appropriate to the chosen social media and brand tone of voice
Manage comments, responding to both negative and positive comments with professionalism
Getting Company Contacts
DENTAL CORPORATE LEAD GENERATION CAMPAIGNS
Dental lead generation is the most effective way to obtain relevant contacts in the dental sector and allows the acquisition of personal information that a user has decided to leave in exchange for something of value, called a magnet. It is based on Robert Cialdini’s principle of reciprocity applied to the dental sector. This principle brings to marketing what we unconsciously do every day: to give to receive.
Usually the magnet is a free consultation or a piece of corporate know-how, shared with the user via an e-book.
However, for the magnet to work, it must have 3 characteristics:
Have value for the identified target group in the dental sector
Be unexpected
Be customised: it must leverage the needs of your current and potential customers
WEB MARKETING TRAINING FOR MARKETING MANAGERS
How to increase and improve marketing and web marketing strategies for your dental company?
The first step is to train Marketing Managers: with a better trained and more problem-solving-oriented staff, the “weapons” to your company’s advantage will be greater and more powerful. The goal is to generate an ecosystem that can increase customers or build customer loyalty by improving the customer experience. Web marketing for the dental sector company in 2021 is indispensable to discover new communication channels and to increase brand authority, generating new business opportunities.