Dental Book Summary
“Generate Value” is a concept that leaves no room for interpretation.
Over the years, the world of dentistry has faced an increasingly competitive and demanding environment, such as technological innovation, managerial competence, human resources management and fierce competition.
Everything that represents ‘Knowledge’, Clinical Experience, Competence and Professionalism is intercepted and often conditioned (sometimes unconsciously) by what happens in the extra-clinical area.
This can cause unpredictable surprises with disappointing or unexpected outcomes in terms of management and performance.
Years of experience in the specific field have enabled the author to offer a systematic and prolonged analysis of the relationship dynamics:
- dental practice-patient;
- owner-human resources;
- professionist-employer.
favouring the observation of interactions in the extra-clinical area.
How to be chosen by the dental patient, management control in the dental practice, human resources management, marketing and web marketing will be the 5 fundamental elements in this analysis.
If any of these considerations resonate with your thoughts, the pages of this dental marketing book will certainly be ‘a compass’ that will help you find the right direction and, consequently, the satisfaction of a company (remember that you too are an entrepreneur) adequately organized for ‘smooth sailing.’
Dental Marketing Book - Details
Page Length
184 Pages
Publishing Date
22 April 2022
Language
Italian, English (Coming Soon)
Reviews
4.9 with 36 Reviews
Riccardo Lucietti – President and Founder of Ideandum
About the Author
Entrepreneur, Dreamer, Strategic Consultant.
Hello, I’m Ric,
Passion and initiative have always prevailed in my way of working.
I am interested and passionate about Strategic Marketing, Strategic Sales, Value Generation…
in short, I like to help convincing people!
Over the years, I have come to the conclusion that processes and protocols influence the development of businesses, that human resources are an invaluable asset, and that my “main adventure” as an entrepreneur is still to be written… with consistency and determination.
I have gained various experiences in prestigious multinational companies in the dental market in the field of sales and marketing.
In 2013, I founded Ideandum, a company specialized in training and marketing in the Dental and Medical Sector.
"Creativity alone is not enough if not supported by marketing strategies backed by specific market knowledge."
Our WHY GENERATE VALUE
Over the years, the world of dentistry has had to contend with an increasingly competitive and demanding environment, such as technological innovation, managerial expertise, HR management and fierce competition. This is why in 2013 we were the first to devise development tools and strategies for dental practices and companies in the dental sector, with an approach guided by concrete experience, listening and reading data.