Do you want to be the first one when someone looks for a dentist on google? Here’s your practical guidelines for optimising your website for search engines!
These 10 points can help guide your in-house team or assess whether your website has been optimised to rank in the search engine results pages (SERPs) of Google, Bing, Ecosia, etc. The goal is to position your dental practice’s website among the top results for the most important keywords in terms of volume and relevance.
If you have decided to take charge of your dental practice’s online presence, you must be aware of the resources you need to stand out:
All these aspects are subject to SEO optimization; read this article for further in-depth information!
The keywords your clients use to search for you can refer to:
Don’t forget the importance of long-tail keywords that respond to very specific intent (long-tail keywords). These generate less traffic but are highly qualified. For example:
Once you have classified all the keywords by intent and volume, you need to establish how to use them within your dental practice’s SEO strategy.
An SEO-optimised structure takes into account user search volumes and intents:
Remember: a single web page can be optimised (and rank on search engines) for numerous keywords that share the same search intent.
Web page content primarily consists of text and images, both of which can be optimised for SEO:
Each web page is a resource that search engines scan to decide whether to index and rank it. It is important to optimise certain essential aspects:
If your website has a blog, remember to optimise it for a potential patient audience:
Blog articles are, in essence, pages of the website. Each article must be optimised for both technical aspects (title and description) and content (text and images).
Remember that good optimization starts with text coherence:
Network: you can acquire links from other dental practice websites operating in different cities but sharing similar techniques. You can publish your articles on external blogs or even in journalistic publications for events or editorial advertising (pay attention to regulations on advertising for dental practices).
The number and quality of links pointing to your website are important for SEO. The more links you get, the more search engines will consider you credible and authoritative, thus providing more visibility to your site.
Outbound links are also essential: be careful to link to authoritative and high-quality external resources.
After doing all this work, it is important to measure the results:
In summary, monitoring your dental practice’s website SEO is a delicate matter. It provides you with information on achieved and missed objectives, what to do to improve and maintain a competitive position over time (if you have already achieved your goals). Other dental practices may emerge or decide to compete for the same keywords.
All these aspects are fundamental activities in dental practice SEO, as you can see, involving many aspects surrounding the creation of a website. A beautiful website is useless if no one sees it, so remember to pay proper attention to all these aspects. Strategic and optimization mistakes can be costly in terms of time, resources, and energy. Don’t improvise; rely on dental communication professionals.
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