The analysis process for dental marketing concerns internal website elements (seo, audit, code analysis, input link analysis), as much as elements inherent to the reference market, in our case the dental one, and the business goals (competitors analysis, search trend analysis, keyword analysis). A SEO strategy, to be efficient, has to be based on a 360 analysis about the business of your dental practice.

Once the preliminary analysis is done, a on/off-site strategy has to be drafted, based on specific KPI (performance indicators), which are useful as analysis elements for the short and medium period. The optimization process of a web site need  medium-long periods in order to have relevant results, so it become fundamental since the beginning to analyze micro-conversions, to see if the strategy is correct.

The One site optimization phase concerns the revisiting of all the structural elements of a web site and of every content, with the aim to maximize the performance of every webpage by specific search keywords. The Off Site optimization phase concerns the activities of link baiting and content curation, that are all that processes of bespoke creation with the aim to increase the website input link.

In each SEO project there is a reporting phase, in which the SEO specialist share with the stakeholders of the project all the data related to the performances reached, base on the KPI drafted during the strategic phase. The Data analysis is needed to understand if the  chosen strategy for your dental practice is working. It also helps to optimize the phases of the process to improve the SEO activity efficiency.